What Makes Responsive Web Design The Choice By Web Design Ontario For Mobile SEO Strategy

With a greater usage of Smartphone and tablet, the importance of mobile-friendly websites is increasing with equal pace. For digital marketing strategy with SEO as a core component, it is essential to have a mobile-friendly website. 

The sale of mobile has already overtaken sales of desktop, and by 2014, the usage of mobile internet is expected to overtake desktop internet. Hence, it is logical to predict that mobile search will overtake desktop search at any time in the future. 

According to reports by Web Design Ontario, a whopping 67 percent of users claim that they are going to purchase from a mobile-friendly website, it would be wise for companies that depend on SEO to make a changeover to a mobile-friendly website with specific importance to responsive web design.

There are many factors that are best for your business like the function of the website, whether SEO is a factor, and the target audience. If it is SEO, here are three reasons that prove responsive web design as the best option when it comes to mobile SEO strategy.

Recommended By Google

According to Google, responsive web design is its approved mobile configuration, and considers it as the best practice in the industry. The reason behind it is that responsive design sites have the same HTML and URL, irrespective of the device, and it becomes easier for Google to crawl, index as well as organize the content.

Moreover, Google goes for responsive web design as the content that stays on one website and one URL is easier to share, interact with and link by users than content with a presence on a separate mobile site.

One Website, Many Devices

One big advantage of responsive web design is the greater user-experience of responsive website across different devices and screen sizes. This is quite helpful as it is neigh impossible to foresee what type of devices and screen sizes the searchers will be using for site access.

Easier to Manage

If the mobile site and desktop are separate, there is a need to have separate SEO campaigns. It is far easier to manage one SEO campaign and one site than to manage two SEO campaigns and two sites. It is here that a responsive website has advantage over a separate mobile site.

As the report by Web Design Ontario says, having a mobile-specific SEO strategy has certain benefits like optimizing for keywords that are mostly searched on the Smartphone.